Sam Launches Now TV DublinBikes

Irish pro cyclist and Tour de France green jersey winner Sam Bennett officially launched the newly-rebranded Now TV Dublin Bikes which hit the streets of Dublin in January.

Raised in Carrick-on-suir, Bennett features in a hilarious new ad campaign for NOW TV which has been extremely well received across social media…racking up over 300,000 views and counting! 

Having recently received taken home the Irish Independent Sports Star of the Year award, Sam’s incredible achievements at the Tour de France were also voted in the top 5 Irish sporting moments of 2020 (Teneo Sponsorship Report).

Commenting about his latest partnership with NOW TV dublinbikes, Bennett said: “I am delighted to team up with NOW TV to launch the arrival of the newly branded dublinbikes. I think as a nation we have really embraced cycling during the lockdown and NOW TV dublinbikes are the perfect way to explore the city while enjoying some fresh air and exercise.

Talk to Jessica at Trinity Sports Events today about a cycling strategy for your business to deliver awareness, affinity, staff engagement, performance, health and wellbeing.